A modern think tank for the Pacific Century.
Harnessing San Diego’s strategic power through social strategy.
How we work.
The La Jolla Center operates on a fellowship-driven model. Throughout the year, we issue Calls for Fellows inviting applicants to propose a strategic problem they want to tackle.
Each proposal outlines the problem’s scope, background, and affected communities—and maps the key stakeholders and interests at play.
The Center then leverages its network of San Diego and Pacific-based experts, institutions, and industry partners to convene a working group dedicated to real commitments and real action. Guided by our Strategic Fellows and supported by the Center, this group moves through our Social Strategy Development Process—from shared understanding to coordinated implementation.
The result: a strategy built for action and impact.
Get Involved.
Social strategy requires participation. Sign up now to become a fellow or to join a working group.
Support the mission.
Social strategy requires social support. Join us in building the world’s first Social Strategy Institute.
Every dollar raised supports our fellows, projects, and publications.
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Note: The La Jolla Center for Pacific Strategy is a nonprofit corporation registered in California. 501(c)(3) status is pending. All contributors will receive a receipt as well as notice once approved. Please consult your tax professional for more information on deductibility.
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Social strategy is a new way to shape the future. It’s a people-first approach that reimagines how strategy is made — moving it from government offices and boardrooms to the networks of people closest to real challenges.
It starts with those on the leading edge of the strategic frontier — individuals and institutions who understand problems first-hand and have the reach to act now. Instead of waiting for policy to catch up, social strategy empowers stakeholders to test ideas, build coalitions, and create solutions that governments can later adopt and scale.
At its core, social strategy turns shared understanding into coordinated action — building trust, alignment, and momentum for change.
At The La Jolla Center, we help these coalitions take shape and make an impact across the Pacific.
What is social strategy?